Digital supply chain solutions for visibility, quality, and compliance.
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maxiaNET is an international brand development and distribution company based in the United States that helps businesses create new revenue in foreign markets. It collaborates with 80+ partners across 25+ markets. maxiaNET helps brand owners, distribution partners, logistics providers, communications consultants, and retail partners understand and invest in their core competencies, allowing it to bind them together in an efficient and competitive product delivery chain. maxiaNET offers fifth-party logistics (5PLs) services across the Americas for market-leading consumer packaged goods. maxiaNET purchases and re-distributes products, managing all aspects of strategy, marketing, finance, logistics, compliance, distribution, pricing, budgeting, reporting, and risk mitigation.
maxiaNET’s “freshness fanatic” client, a southern California brewery, tasked the company with re-launching the brand in Mexico after previous partners were not able to preserve the high standards of freshness that the industry icon represents. So, maxiaNET proactively sought out an innovative technology partner to honor its client’s requirement of 100 percent temperature control from production to consumer. The beer kegs were shipped over 1,800 miles of desert and scorching weather—a real challenge for ice-cold beer. Expanding brewery’s brand presence and commercial reach into a Mexican market not known for keeping beer cold required a data-driven approach. maxiaNET understood that if its client could not deliver high-quality, cold beer efficiently across the entire Mexican market, it would not be able to serve that part of the world.
After considerable research and vetting, maxiaNET decided to partner with Controlant to implement needed real-time technology for its customer. The initial solution included 20 reusable data loggers, tracking up to 10 lanes. However, the loggers were only part of the solution; maxiaNET also gained access to Controlant’s cloud-based software and 24/7 partnership services.
Being more than just another technology provider, Controlant offered maxiaNET additional support and consultation throughout the pilot and lane validation process, including:
When all the data was compiled from the validation study, maxiaNET received some surprising results. After carefully reviewing the information, the company decided to change shipping providers because maxiaNET saw its original third-party logistics company did not handle the product as required and communicated. End-to-end supply chain transparency using the Controlant system gave maxiaNET more accurate, honest, and timely methods for managing the brewery’s distribution in a high-risk market.
Using Controlant’s real-time visibility system, maxiaNET next revamped its sales and service model to have incentives for wholesale representatives, retail service auditors, and restaurant servers. From the ongoing data collected and analyzed within Controlant’s system, maxiaNET was able to verify the following:
maxiaNET also decided to utilize real-time monitoring technology in the long-term, having seen its value during the initial pilot. The cold, hard facts from the pilot study demonstrated that relying on real-time visibility to see the factors that impact quality and safety was the only way to ensure product control throughout the distribution process. The pilot with Controlant illustrated that solely depending on supply chain partners’ reporting after the fact did not allow maxiaNET to be proactive and quickly resolve quality and service challenges. In short, Controlant is maxiaNET’s trust—but verify—solution.
Because maxiaNET decided to maintain its relationship with Controlant, the company is seeing perpetual improvements to this day. The insights gained from the continued use of the Controlant system showed maxiaNET where to make the best distribution modifications that would have the most positive impacts on product quality and service levels. maxiaNET CEO, Eric Gomez, explains his experience with Controlant:
“Trust is the right word when it comes to picking a technology partner. A brand owner’s ability to protect the integrity of the product is measured by the consistency of the consumer experience with that brand. The biggest threat to product uniformity is during the last mile. That is where we stay vigilant and invest our resources.
“We have an inverse 80/20 Pareto rule; we put 80% of resources into the bottom 20% of volume. The reason is that the bottom 20% of our portfolio attracts larger partners. In our business, a strong referral account provides more long-term value than any single cash flow account because it has a multiplier effect on our pipeline. Growth is easiest when we have happy partners that speak positively for us in the market. One of my favorite interview questions is, ‘How do you get a new business partner to trust you in the first meeting?’ The answer: overshare. I apply that to our supply and distribution chains. How can we best overshare information with our supply chain? The answer simply is Controlant.”
Contact us to learn more about our real-time farm to fork cold chain visibility solutions or to get started with a pilot today.